Gigi Young is the director of digital strategy and engagement at The Collegian. Guided by her belief that an informed public is a powerful public, she strives to extend the paper’s reach both online and in person.

Over the past year, Young spearheaded a comprehensive digital overhaul of the publication. She redesigned the website to improve user experience, implemented posting protocols across social media to establish brand uniformity and organized outdated data systems. In addition, she manages backend analytics, tracking views, shares and other engagement metrics to help guide editorial decisions, enhance audience reach and align content with reader interests.

Originally from Chicago’s North Shore, Young moved to Colorado to embrace the Rocky Mountain lifestyle. She is a senior majoring in business administration with concentrations in marketing and international business. Young will graduate with a MRAD research distinction for her work in AI Anthropomorphism and AI Financial Literacy, conducted under Assistant Professor Nandini Nim. She is a proud member of Kappa Kappa Gamma, the Women In Business Association, as well as an active volunteer at various nonprofit organizations.

Young’s experiences span startups, small businesses both in the U.S. and abroad and Fortune 500 corporations. These opportunities have shaped her as a leader with strong business acumen, problem-solving abilities and a drive to make meaningful impact. Young could not be more delighted to be a part of The Collegian and its rich history for another — and her last — school year.