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“One auto supplier is taking the term “ready to wear” to a whole new level.
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Inteva Products LLC commissioned a fashion designer to produce four gowns using the same thermoplastic material the maker of engineered components and systems places in the instrument panel surface of a number of General Motors Co. vehicles.
The results were on display during a recent pop-up fashion show at the North American International Auto Show in Detroit.
Four models outfitted with formal dresses made from Inteva’s Inteather material strutted up and down a carpeted area, passing by dumbfounded auto show attendees as well as the GMC Yukon and Sierra, both of which feature instrument panel exteriors made of Inteather, a thermoplastic olefin material.”