Drive Down the Runway

Need new winter mats? I have an idea what you can do with your old ones.

“One auto supplier is taking the term “ready to wear” to a whole new level.

Inteva Products LLC commissioned a fashion designer to produce four gowns using the same thermoplastic material the maker of engineered components and systems places in the instrument panel surface of a number of General Motors Co. vehicles.

The results were on display during a recent pop-up fashion show at the North American International Auto Show in Detroit.

Four models outfitted with formal dresses made from Inteva’s Inteather material strutted up and down a carpeted area, passing by dumbfounded auto show attendees as well as the GMC Yukon and Sierra, both of which feature instrument panel exteriors made of Inteather, a thermoplastic olefin material.”

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