The Student News Site of Colorado State University

The Rocky Mountain Collegian

The Student News Site of Colorado State University

The Rocky Mountain Collegian

The Student News Site of Colorado State University

The Rocky Mountain Collegian

Print Edition
Letter to the editor submissions
Have a strong opinion about something happening on campus or in Fort Collins? Want to respond to an article written on The Collegian? Write a Letter to the Editor by following the guidelines here.
Follow Us on Twitter
How to Increase eCommerce Sales with SEO
How to Increase eCommerce Sales with SEO
February 28, 2024

With the development of the online shopping market, SEO has become a crucial factor in driving targeted traffic and increasing sales. Effective...

We changed our website theme

Two screenshots before homepage, after homepage
A side by side comparison of the homepages before and after the website re-design. Illustration: Chapman Croskell

Editor’s note: This is an editorial. Editorials do not reflect the view of all employees of the Collegian, but instead represent a stance taken by the Collegian’s editorial board, which consists of the editor-in-chief, the managing editor, the digital production manager, the news editors, the opinion editor, the sports editor and the arts and culture editors. 

In an effort to keep up with the changing trends of digital journalism and to better serve our audience, we have changed the website theme of


Highlights of the changes:

  • Photography tiles (instead of a photo gallery slider) as a means of featuring stories
  • Moving items on our menu to better reflect the organization of our departments
  • Adding a prominent Spanish section to the homepage menu
  • Increasing the visible stories per section on our homepage so that news, opinion, sports, and arts and culture each can feature six stories at once
  • Addition of a related articles feed at the bottom of each story for additional engagement
  • Increasing the Collegian’s social media presence on the homepage
  • Showing featured photography for each story
  • A better organized, more condensed sidebar

Each of these changes has been so that we can provide a better, more robust website to our readers. At the forefront of our minds for this change has also been a commitment to web design that helps to foster media literacy. For example, one of the issues we had was that in our previous theme, the photo slider on the homepage gave equal prominence to five featured stories a day, without highlighting the current cover story, or the importance of other stories in the slider.

We hope to communicate with our web design something about the structure of our departments and operations at student media.

We have also made an effort to better differentiate on the website between the journalistic departments and the business departments of student media, as our news, opinion, sports, and arts and culture desks all operate independently of the marketing, advertising, and sponsored teams. This way, we hope the placement of our menus will help to reinforce visually that advertising and editorial content are separate processes, each with separate menus.

Ultimately, the changes we have made to the site we hope will make it easier to navigate and engage with our content, but beyond that, we also hope to communicate with our web design something about the structure of our departments and operations at student media.

As the week progresses, you may some other changes to the format as we continue to improve the website’s usability. Each change we make will be informed by the guiding principles of media literacy and user experience best practices. If you have feedback about the changes, we encourage you to reach out to Digital Production Manager Mikaela Rodenbaugh at to have your voice heard. Thank you as always, for reading and being with us. 

The Collegian Editorial Board can be reached at or on Twitter @CSUCollegian.

Leave a Comment
More to Discover

Hey, thanks for visiting!
We’d like to ask you to please disable your ad blocker when looking at our site — advertising revenue directly supports our student journalists and allows us to bring you more content like this.

Comments (0)

When commenting on The Collegian’s website, please be respectful of others and their viewpoints. The Collegian reviews all comments and reserves the right to reject comments from the website. Comments including any of the following will not be accepted. 1. No language attacking a protected group, including slurs or other profane language directed at a person’s race, religion, gender, sexual orientation, social class, age, physical or mental disability, ethnicity or nationality. 2. No factually inaccurate information, including misleading statements or incorrect data. 3. No abusive language or harassment of Collegian writers, editors or other commenters. 4. No threatening language that includes but is not limited to language inciting violence against an individual or group of people. 5. No links.
All The Rocky Mountain Collegian Picks Reader Picks Sort: Newest

Your email address will not be published. Required fields are marked *