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The Rocky Mountain Collegian

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The Rocky Mountain Collegian

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CSU’s Find Your Energy brand highlights student excellence

Banners+hang+outside+of+the+Lory+Student+Center+Aug.+26.+Colorado+State+University+launched+a+new+visual+and+marketing+campaign+based+of+the+theme+Find+Your+Energy.
Collegian | Sophie Stern
Banners hang outside of the Lory Student Center Aug. 26. Colorado State University launched a new visual and marketing campaign based of the theme Find Your Energy.

Colorado State University’s new brand campaign, titled and trademarked Find Your Energy, debuted at the beginning of the 2023 school year around a central unifying theme of university-wide excellence.

The brand, which encompasses physical branding, video commercials and pitch materials to attract prospective students and their families, will be the face of CSU for the next three to five years.

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“It’s really cool for a couple of reasons,” Vice President of University Marketing and Communications Kyle Henley said. “Really, as you look at the place we’re in with students, there’s more competition from institutions than there’s ever been.”

“At CSU, we looked into the future — both how we want to maintain our position as a university of choice in Colorado,” Henley said. “And as we looked at long-term enrollment, … that’s helped us frame how we need to think about the way that we talk with those prospective students and their parents.”

According to a CSU SOURCE article by Henley’s team, Find Your Energy is based in part around the land-grant mission CSU was founded on, bringing equal opportunity for success to every country, community and socioeconomic state a prospective student may come from.

For the marketing team, Find Your Energy is partly about finding excellence in the individuality of CSU’s students.

“We’re an approachable institution; the thing that people see, and in that — and part of what I love about CSU — is that you can find their future here or find opportunities here in a whole multitude of ways,” Henley said. “Find Your Energy is a way to say that in a way that is distinct and understandable. No matter … what you care about or are interested in or you have a background in, you can find a space at CSU that’s going to engage you.”

Find Your Energy was a brand in development at CSU for nearly two years. Henley said his team narrowed the selection down to two main themes before doing focus groups with prospective and current students surrounding the brand that called to them the most. Find Your Energy will be the brand campaign used to attract prospective students in recruiting efforts and the brand that will unite the campus community.

Find Your Energy debuted Aug. 21 with the branding decorating the main stage for Ramapalooza during Ram Welcome week.

“We didn’t want to put something there that didn’t feel it fit (our university) and who (we) are,” Henley said. “Through that process, the themes come down to a central concept, and Find Your Energy was the one that encapsulated all we wanted to represent and incorporated some things from all of the concepts we pitched.”

Reach Allie Seibel at news@collegian.com or on Twitter @allie_seibel_.

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About the Contributor
Allie Seibel
Allie Seibel, Editor in Chief
Allie Seibel is the editor in chief of The Rocky Mountain Collegian, a role she loves more and more with each day. Previously the news editor and news director of The Collegian, Seibel has a background in news, but she’s excited to branch out and experience every facet of content this and following years. Seibel is a sophomore journalism and media communications major minoring in business administration and legal studies. She is a student in the Honors Program and is also an honors ambassador and honors peer mentor. She also is a satellite imagery writer for the Cooperative Institute for Research in the Atmosphere at Colorado State University. Seibel is from Colorado Springs, Colorado, and loves how The Collegian has gotten her acquainted with Fort Collins and CSU. When she’s not writing, reporting or in class, you can always find her with a book, cross-stitching, planning where to travel to next, trying out a new recipe or listening to Taylor Swift. Seibel is incredibly proud of The Collegian’s past and understands the task of safeguarding its future. She’s committed to The Collegian’s brand as an alt-weekly newspaper and will continue to advance its status as a strong online publication while preserving the integrity and tradition of the print paper. Seibel is excited to begin a multi-year relationship with readers at the helm of the paper and cannot wait to see how the paper continues to grow. Through initiatives like the new science desk and letting each individual desk shine, Seibel is committed to furthering The Collegian and Rocky Mountain Student Media over the next few years.

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