Beer, wine now sold in Moby Arena at Moby Loft

Stuart Smith

Following in the time-honored tradition of mixing beer and basketball, Colorado State University fans can now turn up in Moby Arena.

With its beer and wine license approved by the City of Fort Collins last Thursday, both of CSU’s major sports arenas now serve alcohol, with Moby Arena’s new Loft now selling beer and wine to of-age CSU fans.

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The Loft holds around 300 people, one-fourth the capacity of the New Belgium Porch at Canvas Stadium.

Unlike the New Belgium Porch, the Moby Loft is open to all fans at games, not just those with an extra membership. The only way to get into the New Belgium Porch during games is to spend an extra $200 on top of an existing season ticket, according to the University’s Athletics department. 

CSU Athletic Director Joe Parker said in an interview with Mile High Sports the Loft made sense “with the success of the New Belgium Porch.”

Ticket sales and attendance both increased in the first two years of Canvas Stadium, which features the New Belgium Porch. The Porch is a field-level area with two bars on the north end of the stadium. When Canvas Stadium opened in 2017, CSU brought in more than 192,000 fans through the fall, breaking its all-time season record.

The construction of the Loft follows a decline in attendance at CSU basketball games, in the Mountain West Conference and across the NCAA as a whole. Through last year’s first ten home games, average attendance was 3,217. Average attendance in the 2016-2017 season was 3,926. Attendance in the 1990s hovered around 6,000.

All alcohol purchased in the Loft must be consumed there, similar to the Ramskeller in the Lory Student Center basement. The area is standing room only and offers the sole location in the arena where alcohol can be consumed.

If successful, a second Loft could be built on the east concourse, Parker told Mile High Sports.

Construction on the Loft began in November 2018 with the removal of bench seating on the west concourse that was used for overflow seating for sell-out games. It was chosen because season-tickets had never been offered there.

Moby Arena’s next event will be CSU’s men’s basketball team against the visiting Boise State Broncos Tuesday night at 7:00 p.m. The women’s basketball team will host the Air Force Falcons Saturday at 2:00 p.m.

Stuart Smith can be reached at news@collegian.com or on Twitter @stuartsmithnews

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