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5 Latinx artists making a global impact

Latinx artists have been proving that Spanish music can be at the top of the music charts along with English singers for a while. There has been a burst of Latinx music in the past decade, and now these stand-alone artists are becoming international stars.

Even if Spanish-language music isn’t your forte, the hard work and determination of these artists to make an impact around the globe deserves some admiration.

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These five Latinx artists have been making their mark on the U.S. market not only musically, but also by using their platforms to be vocal on issues that matter to them and their fans.

1. Bad Bunny 

A very proud Puerto Rican, Bad Bunny recently released his album “YHLQMDLG” two weeks ago. Filled with feelings of falling in love and the hardships of being in a relationship, this album also includes recollections of his homeland.

His reggaetón music captivates people across the globe. Bad Bunny is on Billboard’s Artist 100 chart, and he has 22.8 million followers on Instagram, where he showcases his groundbreaking androgynous inspired style.

Bad Bunny also uses his platform to raise awareness on the political injustices in Puerto Rico. Recently on “The Tonight Show,” Bad Bunny honored a murdered transgender woman during his performance by wearing her name on his shirt in big bold letters. 

2. J Balvin

A Colombian singer who is signed to the same manager as Justin Bieber and Ariana Grande, J Balvin has made a smooth transition into the U.S. market. He has collaborated with Beyoncé, Cardi B and Bieber.

He will release a new album on March 21 titled “Colores.” Balvin has recently collaborated with Guess to create a unique fashion line. He is a very proud Latino and represents the Latinx community in a positive, vibrant way.

Even though his music is mostly in Spanish, his fans all over the world can access good vibes through his music. 

3. Karol G 

Colombian artist Karol G has been a powerful force in the Latinx music genre. She has charted in the Billboard Hot 100 and is a female in the largely male-dominated reggaetón scene.

Her music is mostly in Spanish, but she has recently collaborated with Nicki Minaj on the song “Tusa,” which fused reggaetón and hip-hop into a wonderful female anthem. She is paving the way for women who want a part in the reggaetón genre. She is also paving a path for herself in the beauty industry, collaborating with makeup brand Urban Decay in 2019.

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4. Becky G

A Mexican American singer from Inglewood, California, Becky G started making pop music in English but later created Spanish reggaetón music. She quickly rose to the tops of the charts and became another force to be reckoned with in the Latinx music community. She collaborated with Karol G, Bad Bunny and many other Latinx artists. Recently, she made the decision to go back to making music in English, but she retains her previous reggaetón flavor.

At only 23 years old, Becky G is a powerful voice in the Latinx community, especially for youth struggling with mental health and cyberbullying. 

5. Jessie Reyez

A singer-songwriter born in Toronto to a family of Colombian heritage, Jessie Reyez is bringing new life into the R&B genre.

Having been nominated for a Grammy for Best Urban Contemporary Album, she will be joining Billie Eilish on tour this year. Reyez will also be performing in Denver on her own on June 11.

Her music serves as a diary for her heartbreaks and her dreams. Her sultry and unique voice definitely sets her apart from other young R&B artists. Reyez makes the most of her music in English but occasionally uses Spanish words and influences in her records. Her debut album,Before Love Came to Kill Us,” will be released on March 27.

Emily Pisqui can be reached at entertainment@collegian.com or on Twitter @emilypisq.

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