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The Rocky Mountain Collegian

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    Romney softens tone on Obama … Coloradans might like that

    SALEM, NH - JANUARY 05:  Republican presidenti...
    (Image credit: Getty Images via @daylife)

    While a new political advertisement from the Republican National Committee criticizes President Obama, it’s less aggressive.

    According to an article from the Associated Press,”The ad is critical of Obama, but in milder terms than many other commercials. Instead, it appears designed to persuade voters to back a new president even though Obama’s favorability ratings remain high.”


    The advertisement is currently airing in Colorado, along with six other states including Ohio, Virginia, Nevada, New Hampshire, North Carolina, and Iowa. The ad states, “He tried. You tried. It’s OK to make a change.”

    Whether it’s a genuine appeal to the positive or a just another political strategy, this might be the key to win over Coloradans.

    Last week, user denanon posted in a Denver Post forum: 

    “I live in Denver county, but otherwise fit into the demographic described of the basic unaffiliated Colorado voter. Biggest turn off lately has been the negative ads from both Obama and Romney camps using out of context sound bites. If those ads were intended to help indy voters make up their minds, bad move. How many times do we have to tell Dick Wadham and other pro’s in the political world WE DON”T LIKE NEGATIVE ADS ? Tell us what is good about the candidate you are promoting and why we should vote for them, quit telling us why you think the other candidate is bad. I want to vote FOR somebody, not AGAINST the other guy. Get it ? Positive, not negative.”

    Is Romney on to something? After all, Colorado is known for its 300 days of sunshine, a breeding ground for happy, go-lucky citizens. Why not target the positive attitudes of those living in the sunny swing state.


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