Editor’s Note: All opinion section content reflects the views of the individual author only and does not represent a stance taken by The Collegian or its editorial board.
Chances are, if you live in Fort Collins, you have likely seen the Alpha Center on South College Avenue. Though it may not be obvious from its generic name or unassuming exterior, the Alpha Center is a facility that claims to offer services to pregnant people, specifically individuals experiencing unplanned pregnancies.
You may assume that the Alpha Center is similar to Planned Parenthood, an accredited reproductive clinic that provides well-rounded, compassionate care to pregnant individuals, including abortion services and prenatal treatment. However, this could not be further from the truth. In reality, the Alpha Center is one of many illegitimate and extremely dangerous crisis pregnancy centers in the United States.
Crisis pregnancy centers are facilities that pose as reputable reproductive health clinics but are actually run by religious, anti-abortion groups. CPCs advertise services like free pregnancy tests, counseling and preabortion ultrasound screenings. They advertise these services to lure in people with unplanned pregnancies, often using fear and shame tactics to pressure them into specific reproductive choices, including discouraging them from having an abortion.
“To those who do not understand CPCs, the Alpha Center may appear trustworthy at first glance. However, it is essential to examine these clinics closely to identify any possible indicators of bias.”
CPCs are often founded in response to the opening of a real reproductive health clinic. They are frequently found in very close proximity to clinics like Planned Parenthood, using advertisements and face-to-face interactions to dissuade pregnant people from seeking proper reproductive care. They do so by making statements like, “We can help you,” or offering “abortion education,” among other persuasion techniques. Although many CPCs carefully curate a supportive, empowering image, their agenda is anything but prowomen.
Employees of these facilities pose as reliable medical professionals and counselors to gain the trust of their clients. They then leverage that trust to manipulate people into making reproductive choices that match their agenda. Their only true goal is to encourage a Christian, anti-abortion ideology, and they are often willing to inflict extreme shame and trauma upon pregnant women to continue to spread their propaganda.
While it may be hard to differentiate between a reputable reproductive health clinic and a crisis pregnancy center, there are some essential details to look for when evaluating the legitimacy of a clinic. First and foremost, reputable clinics do not widely advertise abortion services, while CPCs rely heavily on advertisement to bring in clientele. Any clinic that markets itself through signage and paid advertisements in community literature is more than likely a CPC.
Additionally, CPC websites and employees tend to use very extreme language when discussing abortion services, focusing heavily on the risk of regret, potential side effects of abortion procedures — many of which are untrue or unlikely — and possible long-term damage that abortion procedures can cause, most of which is also fabricated.
CPCs also commonly give false medical information to their clients, including showing graphic and inaccurate pictures of abortion procedures. Many even lie to clients about their fetus’ gestational age to convince them that they are out of the legal window for an abortion in states with gestational-age-based abortion restrictions. All of these practices are disgustingly exploitative of pregnant people in a very vulnerable position, and while they are somehow not technically illegal, they are beyond unethical.
The Alpha Center possesses many of the classic indicators of a biased and predatory clinic. It frequently advertises to CSU students without being transparent about its agenda, even placing advertisements in university literature. Its website uses subtle anti-abortion language without disclosing its staunchly anti-abortion beliefs, and it only discloses its religious affiliation in small text at the very bottom of the website.
To those who do not understand CPCs, the Alpha Center may appear trustworthy at first glance. However, it is essential to examine these clinics closely to identify any possible indicators of bias. While the Alpha Center is currently the only CPC in Fort Collins, there are several others in Northern Colorado. The Resource Center in Greeley and Life Choices in Loveland and Longmont are also CPCs that function very similarly to the Alpha Center, among many others in the NoCo area. These fake clinics push the same anti-abortion agenda while hiding their true religious and political affiliations, and none are trustworthy.
Every individual has the right to supportive, unbiased reproductive care. Crisis pregnancy centers infringe upon those rights. It is essential that every person can identify the signs of a CPC so that they can avoid the shame and trauma that those facilities inflict upon their patrons. Crisis pregnancy centers do not care about you, your well-being or your pregnancy. They exist to take advantage of vulnerable individuals to push an agenda, and they do not deserve any patronage or support.
Reach Astrid Thorn at letters@collegian.com or on Twitter @CSUCollegian.
Kristen • Apr 24, 2025 at 10:31 am
(This comment has also been submitted as a letter to the editor with links and citations, which are not allowed in comments.)
Alpha Center is a nonprofit medical clinic in Fort Collins, staffed by dedicated medical, administrative, and programmatic professionals. Our team includes four Registered Nurses who perform all medical testing (pregnancy and STI) and ultrasounds under the supervision of our medical director, Retired Army Major Dr. Karen Hayes of MyOBGYN.
Alpha Center is accredited by several organizations, a member of the Fort Collins Chamber of Commerce and the Colorado Pregnancy Care Association, a Center of Distinction with the Speravida Institute, and maintains a Gold Transparency level with Candid. We are also pursuing voluntary AAAHC accreditation to further demonstrate our commitment to quality care.
Alpha Center’s goal is to empower women with accurate, evidence-based information to make informed decisions about their pregnancies. We provide medical facts verified by trusted sources like the Mayo Clinic, Cleveland Clinic, and peer-reviewed medical journals. Our pregnancy and pre-abortion screening appointments follow World Health Organization guidelines, offering details on all pregnancy options, medical history reviews, and answers to questions about gestational age, ectopic pregnancies, viability, and STI status. These services, which can cost between $537 and $1,198 at other local providers, are offered free of charge at Alpha Center.
Alpha Center is transparent about our services and identity. Alpha Center does not perform or refer for abortions, and we clearly communicate this when scheduling and sharing limitations of services for our appointments, on our website, and in our Google ads. Our Christian faith is openly shared on our website and at the start of appointments, but patients are never required to share our beliefs or discuss religion. We proudly serve everyone, regardless of race, sex, gender identity, sexual orientation, religion, language, disability, veteran status, immigration status, or socio-economic background.
Regarding marketing, Alpha Center does advertise its services, as do many healthcare providers, including Planned Parenthood, which spent an estimated $498,000 on Google Search Ads and $274,181 on 932 social media ads in March 2025 (sources: SpyFu, Meta Ad Library). Our modest marketing budget helps us reach those who need our free services.
Many women who have chosen to have an abortion after receiving our services return for subsequent pregnancies or STI screenings, citing the compassionate care they received as the reason for their continued care. For those who choose parenting, we offer resources and community referrals. For those exploring adoption, we connect them with local agencies. For those who choose abortion, we check in with care and let them know we’re here if they need us. When patients express immediate material or financial needs, our generous community has provided cars, housing, food, and more. All of Alpha Center’s funding comes from local individuals and organizations.
Beyond pregnancy care, we offer free routine STI testing and professional counseling. We invite anyone in the CSU and Northern Colorado community to request an appointment on our website or call 970.239.2272. With a 4.6-star Google rating and a 9.8/10 on patient feedback forms, Alpha Center is committed to providing high-quality care and information to support informed sexual health decisions.
Thank you to The Collegian for allowing us to share more about Alpha Center’s services.
Sincerely,
Jen McLain, Executive Director
Kristen Long, Marketing & Communications Manager
(CSU Alumni – Go Rams!)
Eric • Apr 16, 2025 at 4:47 pm
I’m deeply disappointed by this grossly inaccurate take on Alpha Center.
As a former employee and former board member, I can share first-hand that Alpha Center actually prides itself in providing only medically-accurate information, employs RNs who care for each patient and share that information, are overseen by a medical director who is an MD, and offer counseling services from licensed professionals.
In no way does Alpha Center use fear, manipulation, images or other pressure to coerce a decision about a pregnancy from any patient. This simply betrays the fact that the author of this piece is unfortunately unfamiliar with Alpha Center. Any citations of any sources to support these claims specifically about Alpha Center are glaringly absent. In fact, I agree with the reference to ACOG’s concerns about deception, HIPAA non-compliance, unethical treatment, providing any false information, coercion, false advertising, the use of disturbing images, and uncompassionate and judgmental care! Thankfully, NONE of those things are true of Alpha Center.
Contrary to the view of the author, Alpha Center exists because they genuinely care about each and every patient and their flourishing. Instilling any sense of shame, judgement, coercion, or care dependent on only a particular pregnancy-decision is directly at odds with this fundamental value and is not practiced by Alpha Center.
Alpha Center would be happy to meet the author and any one else interested, give a tour of its facilities, and provide more information on how Alpha Center functions.
I’d encourage these steps for anyone who desires to be genuinely informed.
Chase • Apr 16, 2025 at 12:21 pm
I take strong issue with the claims made in this article. As someone who has personally witnessed the professionalism and compassion of the Alpha Center, I can confidently say that this organization does not engage in manipulative tactics. On the contrary, they provide free, skilled counseling and tangible postnatal resources to women in crisis—support that is sorely lacking in many other settings.
This article demonstrates a troubling disregard not only for the unborn—innocent human lives—but also for the women who are navigating unexpected pregnancies with limited support. The Alpha Center respects and dignifies both, offering life-affirming alternatives grounded in care and truth.
In stark contrast, Planned Parenthood has a long and well-documented history of promoting abortion even in the latest stages of pregnancy. Their founder, Margaret Sanger, was a known eugenicist whose ideas were admired by some of history’s darkest figures. That legacy is not something we should ignore, especially when the organization continues to profit from the destruction of human life.
While this article criticizes the font size on Alpha Center’s website, it fails to address the real issue: what does it say about a culture that views a fully-formed child as disposable, simply because they are inconvenient? One option offers the blessing of a child. The other shouts of the right to chemically burn and dismember a fellow human being. Planned Parenthood offers cruelty wrapped in the language of choice.
God bless the Alpha Center for standing firm in truth and love. As Scripture says, “the voice of your brother’s blood is crying to me from the ground” (Gen. 4:10). The blood of the innocent cries out for justice, and mark my words, they will have their day in court.
Rjversion • Apr 8, 2025 at 1:53 pm
The Alpha Center staff deeply cares about women, men, and children. Their services to people in crisis pregnancies are designed to help those people avoid the trama of abortion. If you don’t understand how abortion traumatizes men and women, do some research. And obviously the children don’t survive–no research needed.
Sue O’Malley • Apr 8, 2025 at 7:35 am
Nice hit piece on a well respected organization that offers a choice for women. Apparently, the author is unaware that abortion clinics are NOT inspected or regulated. The abortion clinic across from CSU has had at least 7 ambulances called in the past 4 months. Horrifically, an 18 year old died from injuries sustained from her abortion (this made national news). One wonders if she is paid by the abortion industry.