The Student News Site of Colorado State University

The Rocky Mountain Collegian

The Student News Site of Colorado State University

The Rocky Mountain Collegian

The Student News Site of Colorado State University

The Rocky Mountain Collegian

Print Edition
Letter to the editor submissions
Have a strong opinion about something happening on campus or in Fort Collins? Want to respond to an article written on The Collegian? Write a Letter to the Editor by following the guidelines here.
Follow Us on Twitter
How to Increase eCommerce Sales with SEO
How to Increase eCommerce Sales with SEO
February 28, 2024

With the development of the online shopping market, SEO has become a crucial factor in driving targeted traffic and increasing sales. Effective...

Spider-Man joins Marvel Cinematic Universe

Recently, the news broke that Spider-Man had been loaned out to Disney by Sony Pictures for use in the cinematic universe.

This is truly a monumental event, and one of the best things to happen to both studios since, well, they both started making Marvel movies.

Ad

What does this mean for both studios? A few things:

Now we can have a proper “Civil War” movie

People who read comics know about the “Civil War” event, one of the biggest comic events to happen in a long time, and have a lasting effect. We also know that Spider-Man played an integral part.

After some untrained heroes inadvertently caused a school to be blown up, Iron Man began pushing for a registration act, while Captain America opposed him by valuing heroes’ secrecy.

Being pulled on by both Iron Man and Captain America, Spider-Man was the wild card that both sides needed to further their goals. Eventually Peter Parker even unveiled his identity publicly in one of the biggest suprises of the series.

And with the next “Captain America” movie being dubbed “Civil War,” Disney really, really needed Spider-Man to give this event the full effect of the comics. Simply put, there is no character in the storyline that Disney previously owned that could fill Spider-Man’s gap.

You scratch my back, I’ll scratch yours

Despite how you may feel about the last movie starring the web-slinger, it’s reception was pretty lukewarm. And even though Spider-Man has had a rocky road as far as movies go in the last decade, he remains one of the most universally used characters around the world.

By letting Disney use Spider-Man, their movie franchises will undoubtedly get a boost in appeal. After all, do kids want to be Hawkeye for Halloween?

Ad

So what does Sony gain from this? Free publicity, for starters.

Letting another studio use their character gives them some cross-promotion, which will without a doubt translate to larger sales. Sony just doesn’t have the collection of characters that Disney does, and now they can attempt to get the public eye back on some of their properties. This will also gain Sony Pictures some more popularity with movie-goers.

People may have wanted to see a Spider-Man crossover with X-men, but what more fans want is to see Captain America and Iron Man fight alongside Peter Parker.

Collegian A&E Geek Beat Writer Dom Lopez can be reached at entertainment@collegian.com or on Twitter @DominiqueLopez.

Leave a Comment
More to Discover

Hey, thanks for visiting Collegian.com!
We’d like to ask you to please disable your ad blocker when looking at our site — advertising revenue directly supports our student journalists and allows us to bring you more content like this.

Comments (0)

When commenting on The Collegian’s website, please be respectful of others and their viewpoints. The Collegian reviews all comments and reserves the right to reject comments from the website. Comments including any of the following will not be accepted. 1. No language attacking a protected group, including slurs or other profane language directed at a person’s race, religion, gender, sexual orientation, social class, age, physical or mental disability, ethnicity or nationality. 2. No factually inaccurate information, including misleading statements or incorrect data. 3. No abusive language or harassment of Collegian writers, editors or other commenters. 4. No threatening language that includes but is not limited to language inciting violence against an individual or group of people. 5. No links.
All The Rocky Mountain Collegian Picks Reader Picks Sort: Newest

Your email address will not be published. Required fields are marked *