Event Marketing 101: tips for newbies

Sarah Hansen

(Photo Credit: Pixabay.)

Business 2 Community recently published an article to help new groups and businesses successfully market their new idea or product. Referencing past marketing guru George Carlin, the article discusses the age-old principle that a “thing” is still a “thing,” no matter what you call it. However, one’s perception of it changes with the name. 

This same principle can be applied to event marketing. Throughout the decade, this term has received many different names such as engagement marketing, live marketing, participation marketing and so on. The jumble of all these names can make you see different perspectives of the marketing terms, but essentially, they all have the same objective. The point of event marketing is to get consumers to engage in and fall in love with your product in the real world, and here’s how to accomplish this.


You need to begin by picking a valuable event. In most cases, this means a fiscally valuable event. Chances are, your business is new to the market if most of your focus is going into attracting consumers. If you’re new, then your budget may be slim. Try going for events that are put on by other people or companies. Thousands of fairs, festivals, expos and community events take place each year, and they are always searching for vendors. The best way to sell a product is to get it out there, so look into joining these upcoming events.

Building the brand’s identity is also vital to its success. You cannot launch your company without giving it an identity for your consumer to relate to. The identity includes your brand’s logo, design and color schemes. Before doing anything, a logo and brand identity designer should be hired to portray the overall vibe of your company. Think about using a vibrant color, sleek lines and clever design. 

Another fantastic way to engage consumers is through product swag — the type of swag that comes in the form of hats, phone covers, lanyards, flip flops, etc. Let’s face it — people love receiving free stuff, no matter what it may be. Give your consumers some goodies, and in return they will create positive feelings toward your brand. Also, it’s a cheap way to advertise your brand without paying thousands for ads in magazines and on TV.

For more great tips on how to market your new brand, click here.

Collegian Events Blogger Sarah Hansen can be reached online at blogs@collegian.com or on Twitter @Sarahhansen21.