Fashion From Ikea

Scene of people in eyeball helmets presenting goods in IKEA’s first fashion show.

As if assembling your own furniture wasn’t enough, now IKEA has their own clothes line.

“The retailer has introduced a number of new collections over the years developed in collaboration with fashion designers. But today they went a step further with their first fashion show ever in Milan today.

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Live from Milan Fashion Week, Ikea launched a bizarre fashion show to reveal the results of collaborations with two fashion designers: GILTIG by Katie Eary and SVÄRTAN by Martin Bergström. The collections are scheduled for release in 2016.”

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