Ireland, not known for it’s fashion trends (unless St. Patrick’s attire counts), has taken one giant leap for alternative menswear.
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“The idea of thwarted manhood, outlined by US sociologist Michael Kimmel in his 2008 book Guyland, identified a growing trend among young, white, middle-class men unwilling to face conventional male responsibilities and who dress like inner-city African-Americans. Feeling a decline in their status and raised in a culture of instant gratification, these men find the idea of working for a future unappealing, Kimmel asserts.
What does this all have to do with a new menswear shop that has quietly opened on Aungier Street in Dublin? Its founders say that Nowhere was born of a shared interest in such discourses on modern masculinity and menswear. They say the shop is not just a retail project.”
To read about how Ireland is shaking up the fashion industry, click here.
