Do mom jeans and tattoos mean healthcare?

(source)
(source)

Despite their best efforts, the marketing team behind the Affordable Care Act missed the mark when they included mom jeans and bad tattoos in their latest push to get a younger crowd on board, according to USA Today. 

“The ‘mothers know best’ idea is central to a new marketing blitz, which includes a TV ad, that encourages mothers to get their adult children to sign up for insurance coverage through HealthCare.gov, the government’s website,” reporter Catalina Camia writes.

Ad

The push drew a large amount criticism on twitter after the images were posted.

To see the ads many view as poor advertising click here.