Pinot Noir is one of the most loved wines across the globe, and with its growing popularity, there’s no better time to stock it in your retail shop. Whether you’re an experienced wine retailer or just starting, a few strategies can help increase sales and build loyal customers around this versatile red wine. In this article, you will learn the eight proven tips to sell Pinot Noir more effectively in your store.

1. Highlight the Versatility of Pinot Noir

Buying Pinot Noir pairs well with a wide range of foods, from salmon and chicken to rich dishes like lamb. Highlight this flexibility by creating signs or labels with food pairing suggestions right on the bottle shelves. For added impact, place some pairing ideas at the checkout counter to spark curiosity. When customers see how easily Pinot Noir complements different meals, interest in choosing it increases.

2. Feature Different Price Points

One way to appeal to a wider range of customers is by offering Pinot Noir in various price points. Stock bottles that range from affordable to premium. This approach allows both budget-conscious shoppers and wine enthusiasts to find something that suits different needs. Including entry-level options alongside high-end selections ensures customers can get a great bottle of Pinot Noir, no matter the budget.

3. Create Eye-Catching Displays

Eye-catching displays with well-placed bottles can help draw attention. Try creating a section dedicated to Pinot Noir, showcasing a range of options from different regions. Arrange the wines based on taste profile or by region This setup makes it easier to explore the options and adds a sense of discovery. Furthermore, including marketing materials or tasting notes can add extra value.

4. Host Tasting Events

Offer free or low-cost tastings in your store and invite customers to try different varieties. This creates an experience and helps customers make informed purchasing decisions. Tasting before buying builds trust and loyalty, making it more likely that a purchase will follow. Aside from that, partnering with local wineries to host these tastings adds an extra layer of excitement.

5. Leverage the Power of Education

Customers feel more confident making a purchase when understanding what’s being bought. Educate staff and highlight its unique characteristics—light-to-medium body, fruit-forward flavors, and silky texture. Create a simple guide to Pinot Noir to display on shelves. Plus, consider creating a blog or newsletter with tips on how to enjoy Pinot Noir, food pairings, and wine storage advice.

6. Target Pinot Noir Lovers with a Loyalty Program

If customers are regularly purchasing Pinot Noir, offer something special. Set up a loyalty program where rewards can be earned for purchases. Offering discounts or exclusive access to special Pinot Noir bottles for members helps foster brand loyalty and encourages repeat purchases. Additionally, think about giving a small discount on the next purchase when a bottle of Pinot Noir is bought.

7. Offer Wine and Food Pairing Kits

An easy way to increase Pinot Noir sales is by offering wine and food pairing kits. These kits could include a bottle of Pinot Noir along with small food items like cheese, crackers, or chocolates that pair well with the wine. Offering themed kits, such as “Pinot Noir for Date Night” or “Pinot Noir and BBQ,” can spark interest and provide a complete experience for customers to enjoy at home.

8. Use Social Media and Online Platforms

Post about new Pinot Noir arrivals, tasting events, and special deals. Use engaging visuals and tell a story about the wine’s origins, flavors, and perfect pairings. Consider offering online ordering for those who want to pick up a bottle later. Having a strong online presence makes your retail shop accessible to customers who prefer to browse from home and helps spread the word about your Pinot Noir selection.

Unlock the Story of Pinot Noir!

Selling Pinot Noir successfully in your retail shop is about more than just stocking the right bottles. From educating customers to creating a memorable shopping experience, sales will increase and customer loyalty will grow. On top of that, focus on making the wine approachable, showcasing its versatility, offering variety, creating engaging displays, and sharing the story of Pinot Noir.