CSU to partner with The Aspire Group with on-campus stadium project in sight

Keegan Pope

In an effort to enhance ticket revenue and the overall sales experiences, Colorado State athletics has announced a partnership with The Aspire Group to utilize Aspire’s expertise.

Aspire will work with CSU on ticket marketing, sales and service, market research insights on the CSU Rams fan base, strategic consulting through yield management and selling season tickets for the anticipated on-campus football stadium, scheduled to open in 2017, according to a release from the University.


“We are excited to work hand-in-hand with The Aspire Group to improve our ticketing operation, gain a 360 view of our fans and create a memorable experience at each home sporting event that will have our fans coming back for years to come,” Ben Lorenzen,  CSU’s senior associate A.D. for sales, Marketing and Communications.


CSU will begin the partnership by opening a Fan Relationship Management Center (FRMC) in Fort Collins, operated and managed by The Aspire Group in May. The CSU FRMC will include a director, a Manager of Database Marketing & Analytics, and a minimum of five sales and service consultants. Aspire’s Regional Vice president, C.J. Wiatr, will oversee operations at the CSU FRMC.

“We are consistently able to provide our partner schools with optimal results when trusted to manage all Ticket Marketing, Sales and Service initiatives,” Alan Pandiani, manager of client partner development for The Aspire Group. “This full-scale partnership with CSU Athletics is the first of its kind in the Mountain West Conference, and in particular for a new stadium project, which has the potential to make a significant impact in the Front Range community.”


The Aspire Group has worked with Tulane University in opening its 30,000-seat Yulman Stadium (opened in 2014), and Georgia Tech Athletics’ 8,600 seat McCamish Pavilion (opened in 2013-14 basketball season) among others.

Collegian Sports Editor Keegan Pope can be reached at kpope@collegian.com and on Twitter @ByKeeganPope