With an increased population of young, tattooed people in major cities, many businesses have turned to advertise specifically to the “hipster” subculture. One example of this trend comes from East River Bank in Philadelphia that began running ads featuring a tattooed customer from the east side of Philadelphia, Racked.com said.
Julie Davis, the article’s author, comments:
The campaign was launched in an effort to attract more business to the bank’s new branch in Old City. The tagline reads, “Philly’s most advanced neighborhood bank,” no doubt in an attempt to present the bank as a place of belonging for the ‘hood’s tattooed masses. “This is what that crowd looks like,” East River CEO Christopher McGill told Philadelphia Business Journal
To read more about this businesses’s move to advertise to the tattooed audience, click here.